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Concept and Performance

Icelandic fishing giant Samherji sues art student for spoofing corporate website

We’re Sorry

Art Student Sued by Iceland’s Top Fishing Company After Issuing Fake Apology

Bergen Kunsthall Project

Alleging pre-emptive censorship, artist ‘hijacks’ website of Norwegian gallery showing his work

Artist Odee sitting on a couch in his studio with a laptop on the coffee table and colorful paintings on the wall behind him.

We’re Sorry

UK Judge Sides With Fish Giant in Lawsuit Against Satirical Artist

MOM air

The spoof airline that could actually predict the future of travel

When MOM air launched with a slick website and bold branding, it looked like Iceland’s newest budget airline. CNN revealed it as an elaborate conceptual artwork by ODEE — a hoax that fooled the world and hinted at how image can outpace reality in the future of travel.

PortfolioThe complete archive of works & interventions

Selected Coverage

Bearded artist Odee in a black cap and blazer gesturing beside colorful patterned fabric artworks at the graduation exhibition in Bergen Kunsthall.

Art students Odee and Emad manipulate and confuse about freedom of expression

Kunststudentane Odee og Emad manipulerer og forvirrar om ytringsfridom

Spread a fake apology request in Samherji’s name

Dreifði falsaðri afsökunarbeiðni í nafni Samherja

Bright pink MOM air airplane render with MOM in large white letters on the fuselage and Icelandic text TVÖ FRÍ SÆTI Í HVERRI VÉL.

MOM air turned out to be a hoax

MOM air reyndist vera gabb

Illustration of two MOM air flight attendants in pink uniforms and caps standing before a pink MOM airplane on a runway.

Artistic pranks and financial life

Listrænir hrekkir og fjármálalífið

Odee claims to be behind Starbucks in Iceland

Odee segist vera á bak við Starbucks á Íslandi

The artist behind the headlines

ODEE (Odee Friðriksson) is an Icelandic conceptual artist working in culture jamming. His MOM air project — a spoof airline — reached over 1 billion viewers worldwide, while We’re Sorry confronts corporate malfeasance through satirical intervention.

He holds a BA in Fine Art from the Iceland University of the Arts and an MA in Fine Art from the University of Bergen (KMD), Norway, and is now a Fine Arts PhD student at Texas Tech.

More about ODEE →

SYMBIOSYS OF PURPOSE & STYLE